At SASA, we are always looking for ways to connect the ancient with the present, making history feel relevant and engaging in today's world. The Inspire Campaign is all about bridging this gap—bringing art, classics, and other fascinating aspects of the past into everyday conversations, making them accessible and exciting for everyone.
Started by SASA’s Summer Interns, the Inspire Campaign makes use of social media to inspire curiosity, engagement, education and enjoyment with and from the Ancient World. It focuses on digital outreach and makes use of social media platforms to inspire a new generation of enthusiasts in the richness of the ancient world.
We spoke with Nithya Sevugan, an intern at SASA’s Inspire Campaign. Nithya, an art history and ancient studies enthusiast, is engaged in creating catchy content that appeals to the younger audience. As an individual passionate about SASA’s mission, Nithya uses her skills to create social media posts about ancient facts from different parts of the world. For example, her first post is about an ancient sculpture from the Indus Valley Civilization known as The Dancing Girl of Mohenjo Daro.
The Inspire Campaign functions under different categories. ‘The category I chose was Pop Culture. The movie Mohenjo Daro is a Bollywood hit starring actors Hrithik Roshan and Pooja Hegde. I immediately knew if I connected how the artifact I am showing is from the civilization depicted in the movie, younger generations will relate to it better and be interested to learn more about it.’, says Nithya. Starting with introductory categories like What’s that Artifact? to intriguing ones like The Ancient Kitchen, the Campaign tries to bring the ancient world to your fingertips. Under the Ancient Anime category, the campaign talks about the world’s most popular form of entertainment and how it uses various popular myths. Ancient FanFiction is another category that discusses ancient events, objects and people.
Nithya believes that using social media has allowed her to promote content to Gen Z and Gen Alpha about things that are not really taught extensively at school. She hopes that through the content that they put out, they will be able to inspire people to look up information regarding ancient rituals, culture, sites, and sculptures. For her, the most rewarding part of the experience has been in collaborating with her team in creating content that resonates with the modern audience. Nithya looks forward to continuing on her journey with the Campaign!
Nithya and the Inspire Team have only scratched the surface of this new initiative. Follow them on Instagram, LinkedIn and Bluesky as they bring exciting new information right into your feed!
Learn more about SASA’s Inspire Campaign here!
Comments